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    <loc>https://pillarcreative.com/notes</loc>
    <lastmod>2026-10-19</lastmod>
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  <url>
    <loc>https://pillarcreative.com/notes/the-best-time-to-plan-for-a-crisis-is-the-hardest-time-to-think-about-one</loc>
    <lastmod>2026-10-19</lastmod>
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      <image:title>The best time to plan for a crisis is the hardest time to think about one</image:title>
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      <image:title>Smoke rises over a dark mountain behind the words “When things are going well, planning for the worst day feels like a distraction, and when the worst day arrives, there is no time left to plan.”</image:title>
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      <image:title>Waves crash against a rocky coast as the words “Tell it all,” “Tell it fast,” and “Tell the truth” appear one at a time above the PILLAR logo mark.</image:title>
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    <loc>https://pillarcreative.com/notes/why-its-called-a-co-op</loc>
    <lastmod>2026-10-09</lastmod>
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      <image:title>Why it’s called a co-op</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/co-op/know-someone-1200.jpg</image:loc>
      <image:title>You don’t need to sell anything. You need to know someone.</image:title>
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      <image:title>You already do this. The Co-Op just means it counts.</image:title>
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    <loc>https://pillarcreative.com/notes/what-happens-outside-the-walls</loc>
    <lastmod>2026-09-24</lastmod>
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      <image:title>What happens outside the walls</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/outside-the-walls/live-room-1200.jpg</image:loc>
      <image:title>A quote graphic on an orange background reads, “A live room tells you within seconds whether a sentence landed,” with the PILLAR logo below.</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/outside-the-walls/well-rounded-1080.jpg</image:loc>
      <image:title>A quote graphic on a dark green background reads, “People are better at any one job when the rest of their life is well rounded,” with the PILLAR logo below.</image:title>
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  <url>
    <loc>https://pillarcreative.com/notes/what-an-audience-actually-believes</loc>
    <lastmod>2026-09-17</lastmod>
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      <image:title>What an audience actually believes</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/audience-believes/10-months-1107.png</image:loc>
      <image:title>Graphic reading “10 months. 300 posts. 7 platforms.” Research scope from PILLAR’s audience analysis for the Center for Public Justice.</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/audience-believes/strategy-without-research-1200.jpg</image:loc>
      <image:title>Graphic reading “Strategy without research is a confident guess.” Pull quote from PILLAR’s audience research work for the Center for Public Justice.</image:title>
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    <loc>https://pillarcreative.com/notes/known-by-everyone-known-well-by-almost-no-one</loc>
    <lastmod>2026-09-09</lastmod>
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      <image:loc>https://pillarcreative.com/images/notes/known-by-everyone/cover-1200.jpg</image:loc>
      <image:title>Known by everyone, known well by almost no one</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/known-by-everyone/deeply-known-quote-1200.jpg</image:loc>
      <image:title>A quote card in Matcha capitals: “Deeply known by everyone, truly known by almost no one.”</image:title>
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      <image:title>A quote card in Matcha capitals: “Admitting burnout or crisis feels dangerous.”</image:title>
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    <loc>https://pillarcreative.com/notes/a-decade-of-learning-pointed-forward</loc>
    <lastmod>2026-09-02</lastmod>
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      <image:loc>https://pillarcreative.com/images/notes/decade-of-learning/cover-1200.jpg</image:loc>
      <image:title>A decade of learning, pointed forward</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/decade-of-learning/thrive-graphics-1200.jpg</image:loc>
      <image:title>Thrive campaign social graphics, designed by PILLAR for Three Roots International</image:title>
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      <image:title>Thrive campaign social post in an Instagram frame, designed by PILLAR for Three Roots International</image:title>
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      <image:title>Thrive campaign email, designed by PILLAR for Three Roots International</image:title>
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    <loc>https://pillarcreative.com/notes/from-very-far-away-into-your-feed</loc>
    <lastmod>2026-09-12</lastmod>
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      <image:title>From very far away, into your feed</image:title>
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      <image:title>A World Hope International social post: smiling children, the words “Say yes to prayer,” and a Tangerine band reading “Say yes to hope.”</image:title>
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      <image:title>A two-sided World Hope International thank-you postcard: a child’s portrait with “You are bringing God’s hope to life” on the front, and Teddy’s story with a QR code on the back.</image:title>
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      <image:title>A phone showing the World Hope International Instagram profile and grid, with posts on disability inclusion, prayer, and Teddy.</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/world-hope/prayer-partner-header-600.jpg</image:loc>
      <image:title>A World Hope International email header, “prayer partner,” over photographs of children and women, with Philippians 4:6.</image:title>
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    <loc>https://pillarcreative.com/notes/the-art-was-already-on-the-walls</loc>
    <lastmod>2026-09-12</lastmod>
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      <image:title>The art was already on the walls</image:title>
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    <image:image>
      <image:loc>https://pillarcreative.com/images/notes/lindsay-letters/botanist-emails-1200.jpg</image:loc>
      <image:title>Two Lindsay Letters emails for The Botanist: the giveaway announcement and the collection on a dark green wall of plants, with Lindsay in the frame.</image:title>
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    <image:image>
      <image:loc>https://pillarcreative.com/images/notes/lindsay-letters/lakehouse-emails-1200.jpg</image:loc>
      <image:title>The Lakehouse Collection email from Lindsay Letters on a laptop and a phone: a seascape canvas above a bed of blue and white pillows.</image:title>
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      <image:title>The Lakehouse Collection, 2026, from Lindsay Letters: a seascape canvas over a desk, a leather chair, and a lamp against a deep blue wall.</image:title>
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    <loc>https://pillarcreative.com/notes/built-on-an-old-idea</loc>
    <lastmod>2026-08-26</lastmod>
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      <image:title>Built on an old idea</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/old-idea/arlnow-small-biz-focus-phone-1080.jpg</image:loc>
      <image:title>A phone showing the ARLnow Small Biz Focus column, “PILLAR, an Arlington agency built on an old idea,” with a photo of Eddie Kaufholz at the 2026 SWaMmy Honors.</image:title>
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  <url>
    <loc>https://pillarcreative.com/notes/pillar-honored-at-the-2026-swammy-honors</loc>
    <lastmod>2026-05-21</lastmod>
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      <image:title>Recognized at the 2026 SWaMmy Honors</image:title>
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      <image:title>A row of crystal SWaMmy Honor awards displayed at the 2026 SWaMmy Honors ceremony in front of branded backdrops for the Virginia Department of Small Business and Supplier Diversity (SBSD) and Arlington Economic Development’s BizLaunch.</image:title>
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      <image:title>Eddie Kaufholz holding the award at the 2026 SWaMmy Honors, in front of the Virginia SBSD and BizLaunch backdrop.</image:title>
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    <loc>https://pillarcreative.com/notes/why-we-work-with-bread-for-the-world</loc>
    <lastmod>2026-08-12</lastmod>
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      <image:loc>https://pillarcreative.com/images/notes/bread-for-the-world/cover-1200.jpg</image:loc>
      <image:title>Why we work with Bread for the World</image:title>
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      <image:title>Bread for the World 2025 Annual Impact Report, “Made for this Moment: 50 Years and Counting,” shown with cover and three interior spreads.</image:title>
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      <image:title>The Bread for the World “Offering of Letters” campaign as a row of social posts, with a phone showing one: “It starts at a table,” “It starts at a kitchen counter,” “One letter at a time.”</image:title>
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      <image:loc>https://pillarcreative.com/images/notes/bread-for-the-world/bread-hunger-racial-justice-social-1024.jpg</image:loc>
      <image:title>Two Bread for the World social graphics reading “Hunger is a racial justice issue,” one with a child’s portrait in black and white, one with a man in profile.</image:title>
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    <loc>https://pillarcreative.com/notes/category/Perspective</loc>
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    <loc>https://pillarcreative.com/notes/tag/strategy</loc>
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    <loc>https://pillarcreative.com/notes/tag/messaging</loc>
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    <loc>https://pillarcreative.com/notes/tag/design</loc>
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