Why it's called a co-op

PILLAR pays people for their introductions. Connect PILLAR with an organization, and if that introduction turns into work, you earn 10 percent of what PILLAR collects on it. On a $50,000 project, that's $5,000, and you don't need to work in marketing or know anything about agencies to earn it. That is the PILLAR Co-Op, and the name is intentional.

PILLAR has always worked like a co-op market: one place to visit, with every maker's stamp still easy to see. You can see it in the artists and practitioners who do PILLAR's work, in the distinct work of every organization PILLAR serves, and in a company no single person could have built alone. PILLAR is something people make together, and the Co-Op makes sure the people who help build it share in what it creates.

You don’t need to sell anything. You need to know someone.

PILLAR could send that money up the ladder or spend it on a sales team, a handful of people paid to bring in new work. We would rather share it with everyone who believes in the work, because pulling in anyone who wants to be part of it is a lot more fun than handing it to a few people.

And it’s working.

Since the Co-Op launched a few months ago, three incredible organizations have signed on with PILLAR through Co-Op introductions.

The details live at pillarcreative.com/coop, including how the three tiers work (Outside Referrer, PILLAR Family, and Internal Advocate) and how an introduction becomes signed work. The commission comes out of PILLAR's margin, not the budget of the organization being introduced, and nobody inside an organization is paid to recommend PILLAR.

You already do this. The Co-Op just means it counts.

PILLAR pays people for the trust they put in it, because that's fair and because it's who PILLAR has always been. Watching it work has been exciting.

You already do this. The Co-Op just means it counts.

To learn more or register, visit pillarcreative.com/coop.

Eddie Kaufholz, Founder + CEO

Eddie Kaufholz is the founder and CEO of PILLAR, a creative, communications, and marketing agency. He spent seven years at International Justice Mission, led strategic communications at Bread for the World, and coaches leaders for the moments where the words have to land.

https://pillarcreative.com
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