Notes
What we make,
and how we think
Notes on the work, the decisions behind it, and what is new with us.
Known by everyone, known well by almost no one
Very often, the people who carry the most care are the least likely to receive any. Writing for someone in that position is a different job than persuasion.
A decade of learning, pointed forward
Three Roots International reached ten years of work in Ethiopia in 2025. Ten years produces a great deal of learning, and the interesting question at a milestone is what you do with it.
From very far away, into your feed
World Hope International has been working on clean water, global health, protection, and emergency relief since 1996. That work happens very far from the people who make it possible. PILLAR is now their creative, communications, and marketing team, and the job is closing the distance.
The art was already on the walls
Lindsay Letters was thriving long before PILLAR arrived, with its art hanging in homes across the country. The job was to match the speed of a moving train and build the backbone underneath the email program and paid media.
PILLAR: Built on an old idea
A column profiled PILLAR's founder this week. It surfaces the thesis PILLAR is built on, an old idea that the industry stopped practicing.
PILLAR recognized at the 2026 SWaMmy HONORS
PILLAR was honored at the 2026 SWaMmy Honors, the Commonwealth of Virginia's annual recognition of small businesses that have shown the impact of state certification on their work.
Why we work with Bread for the World
A look at PILLAR's work with Bread for the World, the hunger advocacy organization we are honored to serve as agency of record.