Notes
What we make,
and how we think
Notes on the work, the decisions behind it, and what is new with us.
A decade of learning, pointed forward
Three Roots International reached ten years of work in Ethiopia in 2025. Ten years produces a great deal of learning, and the interesting question at a milestone is what you do with it.
The art was already on the walls
Lindsay Letters was thriving long before PILLAR arrived, with its art hanging in homes across the country. The job was to match the speed of a moving train and build the backbone underneath the email program and paid media.