What we make, and how we think

Notes on the work, the decisions behind it, and what is new with us.

Notes tagged Brand. All Notes

Why our name is in all caps

Perspective

PILLAR’s founder, Eddie Kaufholz, on the Roman numeral hiding inside our name, the homemade logo that carried us for two years, and why a brand has to grow up. Part one of the story of our rebrand.

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  1. Work

    Why we work with Bread for the World

    A look at PILLAR’s work with Bread for the World, the hunger advocacy organization we are honored to serve as agency of record.

PILLAR.Structured to serve the work