Why our name is in all caps
PILLAR’s founder, Eddie Kaufholz, on the Roman numeral hiding inside our name, the homemade logo that carried us for two years, and why a brand has to grow up. Part one of the story of our rebrand.
Read the NoteWhat we make, and how we think
Notes on the work, the decisions behind it, and what is new with us.
Notes tagged Building a Business. All Notes
-
Built on an old idea
A column profiled PILLAR’s founder this week. It surfaces the thesis PILLAR is built on, an old idea that the industry stopped practicing.
PILLAR.Structured to serve the work
Let’s talk
Or write to hello@pillarcreative.com