What we make, and how we think

Notes on the work, the decisions behind it, and what is new with us.

Notes tagged Campaigns. All Notes

A decade of learning, pointed forward

Work

Three Roots International reached ten years of work in Ethiopia in 2025. Ten years produces a great deal of learning, and the interesting question at a milestone is what you do with it.

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  1. Work

    The art was already on the walls

    Lindsay Letters was thriving long before PILLAR arrived, with its art hanging in homes across the country. The job was to match the speed of a moving train and build the backbone underneath the email program and paid media.

PILLAR.Structured to serve the work