Notes

What we make,
and how we think

Notes on the work, the decisions behind it, and what is new with us.

What an audience actually believes
Work Eddie Kaufholz, Founder + CEO Work Eddie Kaufholz, Founder + CEO

What an audience actually believes

Most communications work decides on a message first and goes looking for an audience second. The Center for Public Justice asked PILLAR to run it the other way: ten months of a field's output, more than three hundred posts, ten anonymous interviews, and one finding nobody would have guessed.

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