Notes on the work, the decisions behind it, and what is new with us.
Notes tagged Messaging. All Notes
Most communications work decides on a message first and goes looking for an audience second. The Center for Public Justice asked PILLAR to run it the other way: ten months of a field’s output, more than three hundred posts, ten anonymous interviews, and one finding nobody would have guessed.
Read the NoteVery often, the people who carry the most care are the least likely to receive any. Writing for someone in that position is a different job than persuasion.
Three Roots International reached ten years of work in Ethiopia in 2025. Ten years produces a great deal of learning, and the interesting question at a milestone is what you do with it.
A look at PILLAR’s work with Bread for the World, the hunger advocacy organization we are honored to serve as agency of record.
PILLAR.Structured to serve the work
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